90-day money-back guarantee. Ships within the United States.

About Eloura

Eloura Commerce Group Inc. Shipping within the United States.

Eloura makes two leave-on scalp serums. That is everything we make, and it is deliberate.

We argue from what is in the bottle, not from the promise

Most of this category is sold on outcomes. The front of the bottle makes a promise, and the back of it is left to fend for itself. Often the two are telling different stories.

What a cosmetic is made of has to be printed on the pack in order of how much of it there is. That one rule is the most honest thing on any package, because it is the part that cannot be dressed up. It is why Max Density leads on rosemary leaf extract, ahead of every other extract in the formula, and why Max Growth names all five of its peptides rather than referring vaguely to a complex. Both are things you can check against the bottle in your hand.

Cosmetic, by definition

Eloura is a cosmetic brand. There is no minoxidil in either bottle and nothing pharmaceutical in either formula. A cosmetic works on how hair looks and feels, and that is the limit of what these serums are for and what we will say about them.

It means some sentences that are easy to write are not available to us, and we would rather be the brand that left them out. Where we cite research, it is attached to the specific extract or peptide it was run on, never implied about the finished formula.

Where they are made

The serums are manufactured to our formulations by a contract manufacturer. Eloura does not run a laboratory and does not claim to.

If it is not for you

Every order carries a 30-day money-back guarantee. Use the bottle, and if it is not right, email info@elourahair.com with the order number. No form, no reason required, and an opened bottle is fine.

Our products

Two serums, one routine

Max Growth Serum

Peptide serum

Max Growth

Five peptides that help support the appearance of thicker, fuller-looking hair.

$63.95 · 1 fl oz View
Max Density Serum

Botanical serum

Max Density

Rosemary leaf extract leads a botanical blend, for hair that looks fuller and feels healthier.

$63.95 · 2 fl oz View

The guarantee

Thirty days to decide

Buy either serum, use it, and if it is not for you the order is refunded. No form to fill in and no reason required.

Journal

Our blog

Hair care, routines, and what the words on a bottle actually mean.

All posts